In an article on MarTech Advisor, Certain CEO Peter Micciche explains the significance of event automation over event management in the context of data-driven marketing and accelerating the sales cycle. This year many businesses will face a moment when they must adapt to the rapidly changing digital landscape and evolving customer behaviors or risk getting […] (Read More)
Kristen Alexander, CMO of Certain, in an exclusive interview with Techseen, explains how marketers struggle to demonstrate complete return on investment from events. Live events continue to be a top area of spend for today’s marketers, accounting for almost a third of all yearly marketing budgets. According to a new research by Forrester, in-person events […] (Read More)
odd Giuntini Named Vice President of Sales; Brings 19 Years of Experience Leading Enterprise Sales Teams SAN FRANCISCO – February 28, 2017 — Certain, the leader in enterprise event automation, today announced that Todd Giuntini has joined the company as Vice President of Sales in response to the increased market demand for event automation that connects buying signals […] (Read More)
SAN FRANCISCO – March 1, 2017 — Certain, the leader in enterprise event automation, today announced that Todd Giuntini has joined the company as Vice President of Sales in response to the increased market demand for event automation that connects buying signals from events with marketing automation and the customer journey. Todd will be critical in […] (Read More)
Certain launches Certain Oracle® Eloqua Edition with EventStream™, the first event automation platform allowing complete, bi-directional integration and real-time marketing from an application within Oracle Eloqua. “The real value with Certain EventStream is in delivering a better customer experience, as our marketers now have instant access to behavioral insights to have tailored conversations with our prospects […] (Read More)
Enterprise event automation provider Certain has announced a partnership with Microsoft to build an integrated event and marketing automation solution on Windows 10. The Universal Windows app from Certain meets the needs of modern event marketers by facilitating critical event logistics while also capturing valuable attendee data. Read full story (Read More)
As marketing executives play an increasingly important role in corporate meetings, meetings-tech suppliers are offering more ways to integrate marketing and meetings platforms. In this regard, Certain has been ahead of the curve, having begun courting corporate marketing executives a few years ago. “Our driver was to create a tight relationship between marketing automation and […] (Read More)