Artificial Intelligence (AI) is no longer a “nice to have” for event marketers—it’s the competitive edge. 92% of marketers say AI has already impacted their role (HubSpot). So, if you’re
In our ever-evolving world of B2B marketing and sales, events have long been celebrated for their lead-generating potential. But today’s data-savvy professionals know that simply hosting an event – or
Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real
Post-event follow-ups can make or break the success of an event. Studies show that only 2% of sales occur after the first interaction, meaning businesses that fail to nurture leads
Engaged attendees are 174% more likely to say they gained valuable insights from an event, according to EventMB. For marketers and event planners, audience engagement isn’t just a nice-to-have—it’s the
The rise of Agentic AI is reshaping how marketers and planners manage events, shifting from reactive problem-solving to proactive automation. Unlike traditional AI, which responds to predefined prompts, Agentic AI
When it comes to B2B events, successful marketers recognize the power of personalization in fostering customer loyalty. To take that personalization to the next level and transform attendees into customers,
As in-person experiences continue to prove their impact, events have evolved beyond simple networking opportunities – they’re now one of the most powerful revenue drivers in B2B marketing. Yet, many
Introduction In today’s data-driven product landscape, events and conferences have become essential touchpoints for product managers seeking meaningful connections with their target audience. According to a report by EMI &
This article represents an exciting exploration of how modern technology and strategic thinking can transform events from passive experiences into dynamic, intelligent ecosystems. By applying the living organism metaphor, events
