Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale.
In our recent webinar, we officially introduced Event Advisor, our new AI-powered product designed to help event organizers deliver smarter, more personalized event journeys.
Watch the replay and see AI generate personalized recommendations for attendees and help drive revenue from events.
Why Event Personalization is More Critical than Ever
As events grow in size and complexity, attendees are faced with hundreds of sessions, dozens of sponsors and exhibitors, and limited time to decide what matters most
Meanwhile, event organizers struggle with uneven session attendance, poor content discoverability, and missed engagement and monetization opportunities.
The result? Great content that never reaches the right audience.
This is exactly the problem Event Advisor was built to solve.
What Is Event Advisor?
Event Advisor is an AI-powered recommendation application designed specifically for events. It analyzes attendee interests, behavior, and event content to deliver personalized recommendations such as sessions to attend, exhibitors to visit, and peers and experts to connect with, all based on each attendee’s profiles and goals.
Certain Event Advisor eliminates the need for endless searches by guiding attendees to help them get more value from the event, while enabling organizers to drive engagement where it matters most.
Who Is Event Advisor For?
Event Advisor is designed for:
- Event marketers looking to boost engagement
- Conference and content teams managing large agendas
- Event technology leaders seeking AI-driven innovation
- Organizers who want measurable improvements in attendee experience
If your event offers more content than one can consume, Certain Event Advisor can help.
What We Covered in the Webinar
In this session, our team walks through real product capabilities and live use cases, including:
- How decision fatigue kills engagement. Attendees face too many choices across sessions, booths, and meetings. AI narrows options using registration inputs and live behavior, so your audience focuses on high-value activities.
- How to build agendas around attendee goals. The Fill My Day feature assembles a full agenda in minutes. Guide attendees toward sessions, booths, and meetings aligned with stated goals and inferred interests.
- Using registration data to create early momentum. Answers collected during registration start recommendations before the event begins. Influence schedules early instead of reacting during onsite congestion.
- Using timed nudges to drive action. Recommendations appear at moments when attention peaks. Prompt session attendance, booth visits, and peer connections at the right time.
- Giving Event Planners full control. Apply your brand guidelines directly within the Event Advisor experience. Fine-tune the AI model to steer recommendations based on what drives engagement and outcomes for your event.
- Turning engagement into revenue signals. Attendee behavior reveals interests at the individual and account level. Spot buying signals tied to sessions attended, booths visited, and connections made.