Skip to content
Artificial Intelligence (AI) is no longer a “nice to have” for event marketers—it’s the competitive edge. 92% of marketers say AI has already impacted their role (HubSpot). So, if you’re not tapping into AI to enhance your events, you’re missing a critical opportunity to stay competitive, connect meaningfully with buyers, and prove real marketing impact.
From Engagement to Intelligence
At the heart of our AI-powered event suite is Buying Signals, which turns passive attendance into actionable insights. Instead of relying on outdated metrics like check-ins or post-event surveys, we help you understand real-time attendee behavior—what sessions they engage with, which questions they ask, who they network with, and what content they download.
This behavioral data is then analyzed through AI to uncover intent, interest, and buying readiness, so your team can:
- Prioritize leads who are actually ready to talk
- Tailor follow-ups based on engagement patterns
- Accelerate the sales cycle with precision
Personalized Experiences That Actually Scale
AI doesn’t just help after the event—it enhances the experience in real time. Our platform uses machine learning to recommend sessions, content, and networking opportunities personalized to each attendee’s interests and behavior.
Think: dynamic agendas, smart alerts, and personalized follow-up—all automated. It’s like having a digital event concierge for every guest, driving higher satisfaction and stronger ROI.
Smarter Strategy, Less Guesswork
One of the biggest benefits of Certain’s AI-powered suite is its ability to forecast outcomes and help you plan more effectively. Based on past attendee behavior, campaign performance, and engagement benchmarks, Certain helps event teams:
- Predict which sessions will drive the most interest
- Identify underperforming segments
- Refine strategy before, during, and after the event
By integrating AI into your event lifecycle, you gain the agility to make smarter, data-backed decisions—on the fly.
Built for Marketers, Backed by Security
We know AI is only as good as the trust it’s built on. Find a robust event technology that’s designed with security and compliance at its core. From protecting attendee data to aligning with industry regulations, it should ensure that innovation never comes at the cost of integrity.
AI is changing the way marketers operate—and events are no exception. If 92% of marketers are already feeling AI’s impact, the real question is: Are your events keeping up? At Certain, we’re not just giving you a better way to manage events—we’re giving you a smarter way to drive growth.
Ready to take your events to the next level with AI? Explore how event buying signals can take your events to the next level.