Meet Certain’s AI Question Generator Polls and surveys should tell you something useful. Too often, they don’t. Most event surveys recycle the same tired questions: Did you like the session? How was
The Third Pillar of Event Intelligence By Peter Micciche, CEO, Certain Your sales rep just got a Slack notification. It says: “Sarah Chen, Director of IT Security from Acme Corp,
Personalization has become a critical success factor for modern events, yet most event teams still struggle to deliver relevant experiences at scale. In our recent webinar, we officially introduced Event Advisor, our new AI-powered
The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
Most event teams stop measuring when the smiles start. That’s the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,
As the event industry transforms, choosing the right AI‑powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass‑Box” AI Opaque,
According to Forrester, 70% of the buyer’s journey is complete before a prospect ever speaks to sales. That means the most critical window to influence decisions opens earlier than most
In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce.
Artificial Intelligence (AI) is no longer a “nice to have” for event marketers—it’s the competitive edge. 92% of marketers say AI has already impacted their role (HubSpot). So, if you’re
