Artificial Intelligence (AI) is no longer a “nice to have” for event marketers—it’s the competitive edge. 92% of marketers say AI has already impacted their role (HubSpot). So, if you’re
In our ever-evolving world of B2B marketing and sales, events have long been celebrated for their lead-generating potential. But today’s data-savvy professionals know that simply hosting an event – or
Post-event follow-ups can make or break the success of an event. Studies show that only 2% of sales occur after the first interaction, meaning businesses that fail to nurture leads
The rise of Agentic AI is reshaping how marketers and planners manage events, shifting from reactive problem-solving to proactive automation. Unlike traditional AI, which responds to predefined prompts, Agentic AI
When it comes to B2B events, successful marketers recognize the power of personalization in fostering customer loyalty. To take that personalization to the next level and transform attendees into customers,
As in-person experiences continue to prove their impact, events have evolved beyond simple networking opportunities – they’re now one of the most powerful revenue drivers in B2B marketing. Yet, many
Creating a successful B2B event strategy is no small feat. Event marketers face the challenge of not only creating exceptional events, but also ensuring that each event leaves a lasting
Harnessing the Power of Event Data: Key Points From Our Webinar Webinars are a rich source of valuable insights, and ours was no different. In our recent session, we explored
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