The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle
Is your event playbook broken? Marketing teams often focus on attendance numbers and produce generic lead lists for sales. The real opportunity is visible just below the surface: behavioral intelligence
Most event teams stop measuring when the smiles start. That’s the signal to begin the real work. Walk into any post-event debrief and you’ll hear the same metrics: attendance rates,
As the event industry transforms, choosing the right AI‑powered event platform can make or break your marketing success. Here’s what discerning event marketers—like you—should prioritize: 1. Transparent, “Glass‑Box” AI Opaque,
According to Forrester, 70% of the buyer’s journey is complete before a prospect ever speaks to sales. That means the most critical window to influence decisions opens earlier than most
In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce.
Artificial Intelligence (AI) is no longer a “nice to have” for event marketers—it’s the competitive edge. 92% of marketers say AI has already impacted their role (HubSpot). So, if you’re
In our ever-evolving world of B2B marketing and sales, events have long been celebrated for their lead-generating potential. But today’s data-savvy professionals know that simply hosting an event – or
Post-event follow-ups can make or break the success of an event. Studies show that only 2% of sales occur after the first interaction, meaning businesses that fail to nurture leads
The rise of Agentic AI is reshaping how marketers and planners manage events, shifting from reactive problem-solving to proactive automation. Unlike traditional AI, which responds to predefined prompts, Agentic AI
