Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real
Post-event follow-ups can make or break the success of an event. Studies show that only 2% of sales occur after the first interaction, meaning businesses that fail to nurture leads
Engaged attendees are 174% more likely to say they gained valuable insights from an event, according to EventMB. For marketers and event planners, audience engagement isn’t just a nice-to-have—it’s the
The rise of Agentic AI is reshaping how marketers and planners manage events, shifting from reactive problem-solving to proactive automation. Unlike traditional AI, which responds to predefined prompts, Agentic AI
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