Success Story
Dealertrack & Certain
Dealertrack, a leader in digital automotive retailing, was in search of a solution to improve the number of quality meetings they had with their prospects at their industry’s largest event.
Why Certain?
“The Certain system was a critical part of our strategy.”
Steve Arentzoff, Sr. Director of Demand Generation, Dealertrack
The Challenge?
Dealertrack was missing potential opportunities
Dealertrack had success driving traffic to their booth but struggled to coordinate in event meetings and capture check-in data on their attendees.
- Frustrating check-in experience for attendees
- No rich analytics to demonstrate event ROI
- Difficult to hit sales targets
The Solution
Looking for a way to simplify the check-in experience
Dealertrack chose Certain to help them schedule appointments pre-show, support walk-ups during the show and deliver a great experience for their clients and prospects.
- Certain provides the flexibility Dealertrack needed to support their event objectives
- Powerful, native integration with their marketing automation system
- Easy to use check-in application to improve the attendee experience
Results
With Certain, Dealertrack achieved their event revenue targets and provided a more efficient and seamless experience for their attendees.
50%
Time it took to check-in attendees was reduced by
25%
The number of scheduled appointments increased by
Hit Revenue Target
Achieved revenue targets for their largest event
Related Success Stories
“Certain really understood the need for a high throughput experience – to be able to have data tracking throughout the entire pre-, during and post-show process.”
Steve Arentzoff, Dealertrack
“Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.”
Helena Lewis, National Instruments
“It’s important to have a single, integrated registration and agenda hub feeding real-time updates into Marketo to ensure quality and consistency of data. For us, that was Certain.”
CA Technologies