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Success Story

Dealertrack & Certain

Dealertrack, a leader in digital automotive retailing, was in search of a solution to improve the number of quality meetings they had with their prospects at their industry’s largest event.

Why Certain?

“The Certain system was a critical part of our strategy.”

Steve Arentzoff, Sr. Director of Demand Generation, Dealertrack


The Challenge?

Dealertrack was missing potential opportunities

Dealertrack had success driving traffic to their booth but struggled to coordinate in event meetings and capture check-in data on their attendees.

  • Frustrating check-in experience for attendees
  • No rich analytics to demonstrate event ROI
  • Difficult to hit sales targets

The Solution

Looking for a way to simplify the check-in experience

Dealertrack chose Certain to help them schedule appointments pre-show, support walk-ups during the show and deliver a great experience for their clients and prospects.

  • Certain provides the flexibility Dealertrack needed to support their event objectives
  • Powerful, native integration with their marketing automation system
  • Easy to use check-in application to improve the attendee experience


With Certain, Dealertrack achieved their event revenue targets and provided a more efficient and seamless experience for their attendees.