Event Automation Platform For Hybrid Events
National Instruments, the global leader in test, measurement and control solutions, hosts thousands of in-person events annually, but had no consistent process or method in executing the build, promotion and follow-up from these events.
Certain event management technology stepped in with significantly higher velocity of lead to sales engagement: 86% faster lead follow-up time and 88% decrease in support processing time.
Certain allows us to bring global events into our overall go-to-market strategy with the strength of their integrations and ability to support all types of events.”
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National Instruments enjoys an 86% faster lead follow-up time, thanks to being able to integrate Certain Platform with the rest of their marketing tools.
With 10 events a day for National Instruments, efficiency is key. The company is now enjoying an 88% reduction in time spent supporting events.
National Instruments hosts thousands of in-person events annually, but had no consistent process or method in executing the build, promotion and follow-up from these events, which led to:
National Instruments wanted to make events an integrated part of their overall digital marketing strategy and they needed an event solution that could fit seamlessly with other components of their technology stack. Certain was the clear choice.
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