Event Data Standardization, Automation & Efficiency
Computer Software
1900 Employees / 100 locations
in 40 countries around the world
Platform, Touchpoint and Signal
THE CHALLENGE
To support revenue generation, Red Hat hosts over 1,600 events annually. The company’s regional marketers needed to increase both the number of attendees and engagement quality, while delivering important insights that can drive future events. Each of the regional markers had their own unique way of managing and tracking events, which led to:
THE SOLUTION
Red Hat opted to replace its heavy customizations in order to take advantage of recent innovations from Certain, enabling the company with:
Certain has helped raise the bar on what we track, and we can now use event intelligence in a much broader way to improve both the marketing of events as well as the quality of event content.”
THE RESULT
With the Certain platform at the core, Red Hat now has a centralized hub-and-spoke model where the event technology team establish standards across all the region, which has led to:
Red Hat now has the high-impact visibility it needs to eliminate guesswork and provide for informed, data-driven decisions for end-to-end event management.
With four global regions, Red Hat can provide event marketers with the tools they need to enable better event management, execution, and intelligence.
As Certain innovates, we innovate as well. The flexibility and agility of the Certain platform has been very impressive, especially as Red Hat’s needs and requirements grow and scale up.”
Products
Solutions
Resources
About
"*" indicates required fields