Event Automation Platform For Hybrid Events
Playing host to over 200 global events, Rockwell Automation, the Fortune 500 provider of industrial automation and information technology, struggled to measure results from their events due to a highly decentralized way of managing global events. They trust on Certain’s complete event management solution.
Hosting over 200 events and over 30,000 event registrants per year—in nine different languages—Rockwell struggled to measure results from their events due to a highly decentralized way of managing their global events.
Because each global region was free to choose their own way of managing events, Rockwell was left with fragmented and inconsistent data, leads that weren’t being followed up on, and an inability to measure or deliver ROI.
Understanding how critical it is for sales and marketing to be able to effectively interpret and act on data in real time, Rockwell implemented Certain Platform and Touchpoint as their go-to event automation and mobile solution.
Rockwell first moved to centralize of event and data management across the globe, gaining buy-in and support with the impressive results they could expect with the use of Certain as a unified platform. They then built global standards to things consistent moving forward. Working with Certain, Rockwell then formulated an event data strategy that would help them meet their aggressive event goals.
Rockwell has seen major operational efficiency improvement including reduced time to set up and execute events via templates. Templates generated in Certain mean a consistent, brand-compliant experience for all Rockwell event attendees across the globe.
Most importantly, by centralizing the ownership of events and deploying Certain, Rockwell has seen a massive improvement in the quality of leads that have come from events. As a result, Rockwell’s sales team is empowered to follow up on valuable event leads in real time.
Rockwell is now getting good data that shows results. They’ve automated a number of previously tedious processes, like:
This has allowed different regions to focus on higher value activities, such as the content delivered in an event and ensuring attendees have an incredible experience.
Rockwell is able to hand-pick the info that will be collected prior to, during and after an event, using our solution to capture attendee engagement data, like:
Once data from events is routed to Eloqua, via Certain’s native integration, and on to their CRM, Rockwell uses the engagement data to personalize follow up.