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Success Story

CA Technologies & Certain

CA Technologies, a large global leader in IT management solutions, needed a technology to support their largest event of the year - CA World.

Why Certain?

“It’s important to have a single, integrated hub feeding real-time updates into Marketo to ensure quality and consistency of data.”

Jennifer Clegg, Director of Marketing Automation, CA Technologies


The Challenge?

Processing and tracking leads was incredibly time consuming and manual

CA was challenged to provide a personalized experience for each attendee while managing a large number of leads.

  • Highly manual process to gather and qualify leads
  • Unable to provide a personalized experience for event attendees
  • Difficult to track and act on attendee data

The Solution

CA chose Certain and its native integration with Marketo

CA leveraged Certain to automate the attendee data capture pre, during and post event.

  • With the native integration with Marketo, Certain can pass more than simple attendee contact data
  • CA able to deliver personalized offers based on attendee type
  • Improved lead scoring in Marketo from data captured in Certain pre, during and post event


CA not only personalized the event experience and achieved the ROI they were looking for — they also won a Marketo Revvie.