Success Story
CA Technologies & Certain
CA Technologies, a large global leader in IT management solutions, needed a technology to support their largest event of the year - CA World.
Why Certain?
“It’s important to have a single, integrated hub feeding real-time updates into Marketo to ensure quality and consistency of data.”
Jennifer Clegg, Director of Marketing Automation, CA Technologies

The Challenge?
Processing and tracking leads was incredibly time consuming and manual
CA was challenged to provide a personalized experience for each attendee while managing a large number of leads.
- Highly manual process to gather and qualify leads
- Unable to provide a personalized experience for event attendees
- Difficult to track and act on attendee data

The Solution
CA chose Certain and its native integration with Marketo
CA leveraged Certain to automate the attendee data capture pre, during and post event.
- With the native integration with Marketo, Certain can pass more than simple attendee contact data
- CA able to deliver personalized offers based on attendee type
- Improved lead scoring in Marketo from data captured in Certain pre, during and post event