Anaplan Transforms Digital Event Experience with Certain Event Management Software
When Anaplan’s flagship conference, Connected Planning Experience (CPX), was moved from an in-person to fully virtual event, Certain was there to help with the transition.
We deployed Certain event management technology to power Digital CPX, a brand new conference providing 240+ sessions over 7 days of live and on-demand content, and helped Anaplan manage 7,400+ registrations through our dynamic website attendee management system.
Company Size
- Enterprise
KEY Products
-
Certain Platform
Certain Integrations
Industry
- Business Software
Certain worked with us to build an event site for a newly envisioned, successful DigitalCPX. Their partnership and collaboration as we navigated so many unknowns was exemplary.”
The Results
Streamlined Registration
Certain powered more than 7,400 registrations through our dynamic website and registration experience.
Magazine-Style Agendas
Attendees were able to chose from 242 sessions through Certain’s digital content hub.
Flawless Event Delivery
CPX offered 20 hours of technical content, customer stories & tips over 7 days to attendees around the world.
Unlock the Power of the Best Event Management Solution
The Challenge
Anaplan Needed to Pivot... Fast
Anaplan’s annual Connected Planning Experience (CPX) conference was just months away. And then Covid hit.
The flagship conference plays a strategic role for the company. Bringing together leaders in their industry to share ideas, plans, and strategies for the content planning industry.
Most importantly, Anaplan uses the annual event to learn how their customers leverage their technology and gives the company a platform from which to teach and learn more about their products.
As cancellations mounted, they knew they could still deliver – if they shifted to virtual overnight.
The Solution
Anaplan Partnered with Certain to Save the Day
We deployed Certain event management technology to power Digital CPX, a brand new conference providing 7 days of live and on-demand content, to help Anaplan reach their goals and their market.
Attendee Management: More than 7,400 registrations came in through our dynamic website attendee management system, sorting them into over 240 individual sessions. Anaplan used our technology to tailor the event experience based on each attendee type.
Speaker Management: Handling speakers and submissions for over 240 sessions and 20 hours was a snap through our speaker portal.
Content Management: Using Certain’s digital content and speaker hub, Anaplan plugged into a system giving attendees, speakers, and show managers direct access to live and on-demand sessions and content.
The Transformation
Major Cost Savings and Faster Follow-Up
Using event management technology from Certain, Anaplan was able to meet their goal and deliver over 240 sessions and 20+ hours of technical content, customer stories, and tips for Connected Planning success.
Using Certain’s real-time data platform, Anaplan was able to gather valuable attendee engagement data including session attendance and live versus on-demand viewing.
By utilizing our native integrations with Marketo, attendee data was synced to trigger highly targeted marketing campaigns – offering relevant and timely follow-up with attendees throughout the event.