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The Event Marketing Playbook


The Event Marketing Playbook

Drive measurable business results from your next event

This is the ultimate guide to help you improve the performance of your events. It’s chock full of event best practices and practical recommendations for streamlining execution and improving results.

Learn how to employ the following strategies to build better events:

  • Account Based Marketing Strategy
  • Data Strategy
  • Content Strategy
  • Promotion Strategy
  • Engagement Strategy
  • Metrics Strategy
  • Technology Strategy
  • Mobile Strategy