The Event Marketing Playbook: Mobile Strategy

Just about everyone attending an event will be carrying a mobile phone and marketers can take advantage of that to engage attendees. To get to the next level of attendee engagement and event data collection, you’ll want to offer an event mobile app. With a mobile app, you can go far beyond the paper program as you:

Attendees will be using their phones to tweet, snap photos, keep up with emails, watch news headlines and more. Capture their attention where they already are and use an event mobile app that personalizes content for each individual attendee. For example, you can offer an attendee
a personalized agenda with links to relevant content for that individual solely based on some information gathered on that attendee through the registration process. Your attendees will appreciate the personal touch.