Real-Time Marketing Guide
Download this guide to learn more about the intersection of real-time marketing automation and event management technology.
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Size is no longer the decisive advantage in the emerging real-time business environment where the mass media has stopped dictating public discourse and when digital media has become embedded into our everyday lives. In the new post-digital marketing landscape, speed and agility win. In a post-digital world, where media has become fully digitized, everyone is a publisher and every brand a media company competing for audience mindshare.
Your prospects and customers are now drowning in a sea of irrelevant content by your competitors. Previously, 5 exabytes (that’s 18 zeros!) of content were created each day and over 27 million pieces of content were shared each day. Content thought leaders and data analysts are now predicting that content volume will increase 600% in the near future. We’re in the era social media expert Mark Schaefer has called “content shock” or “The emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.”
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What does real-time marketing mean for you as an event professional? Your buyer has become increasingly conditioned to ignore content all together, which reveals a huge opportunity to use events as a tool to truly connect with your audience. This guide covers topics like:
- Defining real-time marketing and its value in converting leads to customers
- Why events are such a critical part of the marketing ecosystem
- How event automation will help enterprises win the battle for “The Moment”
Get this revelatory guide now to learn more.
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