Certain’s Hybrid Event Strategy Playbook

Hosted events have long been a vital component of most companies’ sales and marketing matrix. The experience of meeting face-to-face with prospects, customers, colleagues and peers offers an opportunity for businesses to build and grow relationships that is unparalleled by any other marketing channel.
But with the reach, ease of access and cost effectiveness of virtual events, many businesses are now opting to produce event programs that blend the best aspects of in-person and digital event experiences into a hybrid event strategy. In fact, recent polling shows that 60% of marketers plan to increase spending on hybrid this year.