Certain’s Hybrid Event Strategy Playbook
Download the ebook today to learn more about how a hybrid event strategy blends the best aspects of in-person and digital event experiences.
Hosted events have long been a vital component of most companies’ sales and marketing matrix. The experience of meeting face-to-face with prospects, customers, colleagues and peers offers an opportunity for businesses to build and grow relationships that is unparalleled by any other marketing channel.
But with the reach, ease of access and cost effectiveness of virtual events, many businesses are now opting to produce event programs that blend the best aspects of in-person and digital event experiences into a hybrid event strategy. In fact, recent polling shows that 60% of marketers plan to increase spending on hybrid this year.
More About Certain’s Hybrid Event Strategy Playbook
As businesses seek to define and design their hybrid event strategy, event and marketing professionals need to approach program development with robust digital tools and high-impact best practices.
This playbook offers a series of steps for event professionals and marketers to consider as they contemplate their hybrid events program, and the resources needed for event success.
Download the playbook to learn more!