Getting the C-Suite on Board with Your Events Strategy

Events have come a long way over the past two decades – from paper check-in and manual exporting of registrant lists, to leveraging fully-integrated, cross-channel event and marketing automation systems that capture rich attendee data and launch personalized follow-up campaigns.

At the same time, event technology has progressed and the stakes have been raised. Recent research shows the C-Suite is becoming more involved in the day-to-day decision-making of technology initiatives and digital transformation efforts. CMOs, specifically, have been tasked with driving new technology initiatives and making businesses’ interactions with customers “more human.”