The Future of Events: ABM Strategy
Applying an ABM strategy to events helps focus on meaningful engagement. Download this whitepaper to learn why ABM is key…
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With the lasting impacts of Covid-19 comes an increased demand for flexible event management technology that can quickly and smoothly adapt to a changing ABM strategy, while maintaining the impact of in-person experiences. And while this collective shift to digital events has enabled businesses to keep the engine running, it comes with its own set of challenges. Technology aside, how do you truly personalize an attendee experience when your events go digital?
The move to digital allows you the opportunity to reconsider your event ABM strategy and programs as a whole.
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If the past few years have taught us anything, it’s that account-based marketing (ABM) and events — digital, hybrid or in-person — go hand-in-hand.
Whether you’re hosting, sponsoring or attending, events are most effective when they put engagement with prospects and customers at the core of your strategy. Applying an ABM strategy to events allows you to focus your time and efforts on engaging with a set list of priority contacts within your target accounts.
Download this whitepaper to learn why ABM is the key to unlocking the future of events!
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