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The Event Marketing Playbook: ABM Strategy

Whitepapers & Guides

The Event Marketing Playbook: ABM Strategy

While ABM touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role.

Within this playbook, we cover the various ways to ensure your events are optimized for your ABM program, including:

  • Keeping your sales & marketing teams aligned
  • Using intent signals to personalize the experience
  • Incorporating partners into your event strategy

Plus tips for various event types, teams and more!

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