The Event Engagement Data Playbook

How to Drive, Capture and Act on Attendee Engagement Data for Your Virtual, Hybrid and In-Person Events

Event engagement data plays a central role in events for multiple reasons. On one level, it transforms a webinar, conference or tradeshow into an interactive experience – creating an opportunity for attendees, hosts and sponsors to create connections and build relationships.

Often, this is what determines the difference between a memorable event and a forgettable one – and compels attendees to return for future events. On another level, attendee engagement offers businesses the rich and unique insights necessary for building relationships with customers and prospects.

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Other Resources for Event Marketers

Event Automation for Data-Driven Marketers & Event Professionals

Event Engagement Overview

Why a Mobile Event App? Amazing Insights. That’s Why.

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