The Event Engagement Data Playbook
How to Drive, Capture and Act on Attendee Engagement Data for Your Virtual, Hybrid and In-Person Events
Featured Snippet
Event engagement data plays a central role in events for multiple reasons. On one level, it transforms a webinar, conference or tradeshow into an interactive experience – creating an opportunity for attendees, hosts and sponsors to create connections and build relationships.
Often, this is what determines the difference between a memorable event and a forgettable one – and compels attendees to return for future events. On another level, attendee engagement offers businesses the rich and unique insights necessary for building relationships with customers and prospects.
More About The Event Engagement Data Playbook
This playbook will offer you a series of tips and best practices to help you drive, capture and act on the valuable attendee engagement data generated from your events – and help you connect your events to measurable business results. Topics covered include:
- Connecting events to results
- Pre-event planning that builds the road to success
- In-event strategies for driving customer conversions
- Keeping the momentum going with post-event followup
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