The Event Engagement Data Playbook

Event engagement data plays a central role in events for multiple reasons. On one level, it transforms a webinar, conference or tradeshow into an interactive experience – creating an opportunity for attendees, hosts and sponsors to create connections and build relationships.

Often, this is what determines the difference between a memorable event and a forgettable one – and compels attendees to return for future events. On another level, attendee engagement offers businesses the rich and unique insights necessary for building relationships with customers and prospects.