Deliver dazzling events and never miss a beat, from start to finish.
Engage attendees like never before with our mobile event app.
Visualize data from any event platform.
Integrate our event management technology with all the tools you already love.
Make every moment matter with an unbeatable experience.
Connect attendees from anywhere and engage meaningfully.
Don't miss a beat and leave no one behind with our powerful solutions.
Get amazing event technology solutions that practically take care of the details for you.
Measure and optimize end-to-end event delivery, and get scalability, too.
Leverage event data to drive greater business outcomes and ROI at scale.
Our award-winning team is here for you.
Let us make you the star with our top-notch event marketing consulting.
Benefit from our bespoke approach to teaching your team.
The latest tips, tricks and trends to make your events amazing.
Get answers about event technology and management.
Get even more out of our event management technology.
The latest tips, tricks and trends to make your events amazing.
Get answers about event technology and management.
Get even more out of our event management technology.
Certain has helped make events memorable since 1994.
Led by the best and brightest in the event management industry.
Benefit from our bespoke approach to teaching your team.
Our award-winning team is here for you.
Our award-winning team is here for you.
Benefit from our bespoke approach to teaching your team.
The Marketer’s Cheat Sheet to Using Event Data for Better Lead Scoring & Nurturing
Through events, you can build deep attendee profiles, measure engagement, and gauge interests. The information captured can help you not only track what attendees (prospects and customers who attend these events) are doing, but also understand what they’re really interested in.
In-person events offer an excellent opportunity for you and your sales team to learn a lot about your prospects and leads in a short, highly concentrated, period of time. The significant amount of data generated through even a single event has the potential to deliver far more meaningful insights to inform and drive your nurturing efforts.
By capturing attendee data and feeding it to your marketing automation platform efficiently, you can enrich your understanding of what is most likely to drive leads to the next step in their buying process. And you can act on this information to effectively convert more leads to customers through timely, personalized, and relevant nurturing. In this guide, you’ll discover strategies around:
So, how can you use event data to convert more event leads to customers? Here are 7 seriously simple steps.