The Marketer’s Cheat Sheet to Using Event Data for Better Lead Scoring & Nurturing
Through events, you can build deep attendee profiles, measure engagement, and gauge interests. The information captured can help you not only track what attendees (prospects and customers who attend these events) are doing, but also understand what they’re really interested in.
In-person events offer an excellent opportunity for you and your sales team to learn a lot about your prospects and leads in a short, highly concentrated, period of time. The significant amount of data generated through even a single event has the potential to deliver far more meaningful insights to inform and drive your nurturing efforts.
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