Better Together: Digital + In-Person Strategies = Greater Return for Businesses and Customers

This whitepaper explores how marketers can use tech tools and in-person events to impress prospects & increase customer loyalty. Learn more…

In a digital-first world, it’s easy to lose sight of the power and relevance that face-to-face communication still holds. Emails and text messages are our go-to ways of connecting with one another, and person-to-person contact is dwindling as more people find themselves interacting with the likes of Alexa and Siri. With business moving at the speed of a click, marketers often leverage communication technology to get things done faster, with more ease and efficiency. And, while such means of communicating––emails, text messages and chat bots––certainly serve their purpose in the right situations, the importance of in-person communication still holds true.

A recent study published in the Journal of Experimental Social Psychology found that a face-to-face request is 34 times more successful than an email. And, beyond being effective in getting things done, in-person communication also reveals more about what a person is truly saying and feeling through non-verbal cues. One study at UCLA indicated that up to 93 percent of communication effectiveness is determined by such nonverbal behavior; when communicating digitally, we miss out on this insight.

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