ABM for Events

Account-Based Marketing (ABM) as a practice is nothing new, but it’s enjoying new life amongst an up-and-coming class of digital marketers. In essence, ABM strategies allow your sales and marketing teams to work in better cohesion than ever before. So what’s not to love about ABM for events?

Any sales professional will likely have a bevy of complaints about their marketing counterparts, and vice versa. A great deal of that tension stems from a lack of communication between the departments, especially when dealing with the same accounts. With an ABM strategy, both sales and marketing are working in unison for a common goal, rather than each working separately with a much slower, and often smaller, ROI.