Event Automation Software is a category of technology that has evolved from traditional event management software. It allows companies to automate, personalize, and measure event management and marketing activities, so they can increase marketing leads, sales pipeline, and revenue generated from events while also improving operational efficiency.
Event Automation technology provides functionality to help marketers optimize the impact of their event spend. A best-in-class solution will automate critical event management tasks, offer functionality to boost attendee engagement, capture rich attendee data, and provide insights to drive sales and marketing activities.