What is Audience, Participant, or Event Engagement?


Audience, participant, or event engagement is the dialogue, at an event, between the event participants, presenters, sponsors and content. While audience engagement at in-person events has traditionally been facilitated through the raising of hands and passing of microphones, technology is now available for all types of events (in-person, online, hybrid, and on-demand) with mobile and web-based apps that support polls, discussion threads, chats, online Q&A, badge games, leaderboards, and more with audiences that are attending events in-person or virtually.

Other Resources for Event Marketers

Event Engagement Overview

How to Accelerate Sales and Grow Pipeline with Events

Why a Mobile Event App? Amazing Insights. That’s Why.

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