In this on-demand webinar, we’ll show you how to unlock your buyer intent through event data. We will introduce you to advanced engagement tools and strategies that facilitate deeper analytics, extending from audience preferences and interests to sentiment analysis, each offering unique perspectives on how to meet and exceed your audience expectations, create highly personalized and impactful event experiences that not only engage but also convert attendees into loyal customers.

In this session, you’ll learn how to:

• Get to know your buyer on a deeper level through engagement data

• Use actionable strategies and inspiration for effectively capturing, analyzing, interpreting your event data

• Tailor your events to buyers’ needs through personalized event experiences that resonate

• Discover advanced AI tools that analyze engagement feedback, uncovering deep insights into buyer behavior