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Event Data Integrations

Convert event engagement into event success

Events, in-person or virtual, are difficult to measure when it comes to engagement and ROI. Certain converts event data and engagement into actionable signals through our native, bi-directional integrations with marketing automation, CRM and collaboration tools like Oracle Eloqua, Marketo and Salesforce to power your sales and marketing.

Why Certain Integrations?

Share data between Certain and your marketing technology stack

Certain’s solutions include bi-directional and native integrations, not simple connectors. Certain fits seamlessly into your marketing technology ecosystem and allows you to truly automate the capture and flow of data from your events. Now you can treat events just like you do your other marketing campaigns.


Event Insights

Accelerate your sales cycle with timely attendee insights

Your attendees tell you a lot about themselves by what they do at your event. We’ll help you enhance your lead scoring by sending this valuable info to your MA and CRM systems where you can immediately put it to work.

  • Capture activity (sessions attended, demo views, meetings with sales)
  • Pre-configure campaigns to encourage action, while actually at your event
  • Send personalized post event offers based on attendee engagement

Credible Event ROI

Solve tracking event performance with credible metrics

All marketers know the challenges of arriving at an accurate event ROI number. This is especially true for events. With Certain, you can deliver a credible ROI number to your CMO and CFO.

Incorporate campaign data provided by Certain, and revenue data into attribution and event ROI calculations in Oracle Eloqua and Marketo.