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Oticon - Hearing Aid Solutions

Oticon Drives Record Attendee Engagement with Touchpoint

Oticon, a leading hearing aid manufacturer, runs a number of audiology conferences across the globe annually to support their innovative and cutting-edge solutions to hearing loss.

"Touchpoint is a differentiator for Oticon. It helps us grow our business because it sets us apart from other companies and allows us to provide an amazing attendee experience".

Shakirah Drumbore, Meeting Planner at Oticon


Finding the Right Fit

The Issue

Oticon was looking for an event app that could support and promote their brand effectively at events, but after testing a number of event app solutions, they found the overall process of building the event app cumbersome and the attendee experience lacking.


Working with Certain Touchpoint

The Solution

Because they were already using Certain Platform for their event registration, Oticon decided to try Certain Touchpoint as their event app. From the start, they were thrilled with the end-to-end experience that Touchpoint was able to offer.

“We found Touchpoint so intuitive and easy to use for both attendees & staff. Someone with no experience in Touchpoint was able to build an event in minutes”

– Shakirah Drumbore, Meeting Planner at Oticon 


Increased Engagement

The Results

Oticon saw a dramatic increase in attendee engagement through Touchpoint, reporting a more than 97% download rate for the app and record participation through features like gamification and surveys.

Oticon’s attendees were especially happy with features like:

  • Personalized agendas
  • Private, in-app messaging
  • Push notifications with event updates and scheduling changes— including flight status or ground transportation changes


Partners & Exhibitors

Record-high engagement across the board

Partners & Exhibitors also benefited from the increased engagement with attendees—there were over 3100 booth check-ins at this year’s conference, by far a record for the conference.

Exhibitors at the event also captured record numbers of leads through Touchpoint.


Engaging Attendees

Personalizing the Attendee Experience

Oticon used Touchpoint to engage their attendees in a variety of ways, including

  • Pushing out video messages throughout the event
  • Utilizing the activity feed to help attendees connect both during and after the event

Touchpoint allowed Oticon to really personalize the attendee experience and connect in ways they hadn’t been able to with other event app solutions.


Customer Experience

The Support

Another major benefit for Oticon was the Touchpoint customer experience. When Shakirah needed to consult an event app expert, she always found Certain’s service and support to be top notch.

“Everyone at Certain is willing to go the extra mile to help and really care. Their experts were incredibly responsive and even worked with me the weekend before one of our events to make sure the app worked the way I needed it to.”  

– Shakirah Drumbore, Meeting Planner at Oticon 

"Touchpoint really helps position Oticon as cutting-edge, and is integral and foundational for our event success.”

Shakirah Drumbore, Meeting Planner at Oticon