Streamlining Workflows and Enhancing Customer Engagement with Automation
Grand Connection is a full-service event management company specializing in event strategy, logistics, registration, and onsite execution, for over 25 years. They deliver seamless experiences for Fortune 100 and Fortune 500 companies, managing everything from executive meetings to large-scale conferences and incentive programs. With a focus on efficiency and innovation, Grand Connection leverages technology to enhance engagement, optimize event workflows, and maximize ROI, making them a trusted partner for top brands.
THE CHALLENGE
As Grand Connection business grew, their event management process became inefficient and fragmented. Relying on multiple vendors for registration, lead capture, and event apps led to:
They needed a smarter, more efficient way to scale—without the operational headaches.
THE SOLUTION
To eliminate inefficiencies and enhance attendee engagement, Grand Connection implemented Certain’s event management platform, unifying their event ecosystem with automation-driven efficiency.
Seamless Automation – Reduced manual work with automated attendee management and session tracking.
Consistent Branding – A unified look and feel across all events for a polished client experience.
Faster Event Setup – Standardized templates enabled quicker execution and greater efficiency.
Data-Driven Insights – Real-time analytics optimized event performance and future planning.
With Certain, Grand Connection transformed its approach—delivering smarter, more scalable, and more engaging events.
THE RESULT
Grand Connection was able to streamline operations, reducing costs and enhancing engagement—all without adding extra resources. What once required hours of manual work now happens seamlessly in the background. With Certain, Grand Connection achieved smarter, more efficient, and more impactful event management.
The Touchpoint app elevated our communication before and during events while significantly reducing costs. It also strengthened our vendor negotiations, giving us greater flexibility”
Leading the Way with AI & Automation
Grand Connection isn’t just keeping up—they’re setting the standard in modern event marketing. By leveraging Certain, Grand Connection delivers high-impact, effortless experiences—proving that the right technology is a true competitive advantage.
With Certain, we prove ourselves through seamless data management and registration. Before, I was nervous about new client onboarding—now, we confidently showcase our expertise.”
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