Explore our digital brand guide for various Certain logos and brand assets. This resource will continue to grow as our new brand expands into everything from our marketing materials, our products, all the way to our internal documents.
Our main logo lockup. This should be the logo used for almost all of our use cases. In order to maintain the integrity of the logo, maintain a minimum clear space from other graphic elements at all times.
The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc. Do not create additional lockups from the individual elements.
The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square format while retaining the name of the brand. This lockup’s application will typically be for a sponsor’s grid where other logos take on a square format. Do not create additional lockups from the individual elements.
CMYK: 75/68/67/90
RGB: 0/0/0
HEX: #000000
Usage: Headlines and body text
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #ffffff
Usage: Backgrounds
CMYK: 52/33/35/0
RGB: 132/150/154
HEX: #84969a
Usage: Background
CMYK: 4/2/2/0
RGB: 242/242/242
HEX: #f2f2f2
Usage: Headlines and body text
CMYK: 95/77/3/0
RGB: 32/81/159
HEX: #20519f
Usage: Accents, graphics and backgrounds
CMYK: 64/0/27/0
RGB: 44/209/204
HEX: #2cd1cc
Usage: Accents, graphics and backgrounds
CMYK: 76/0/78/0
RGB: 47/179/109
HEX: #2fb36d
Usage: Accents, graphics and backgrounds
CMYK: 51/51/0/0
RGB: 147/129/251
HEX: #9381fb
Usage: Accents, graphics and backgrounds
CMYK: 73/53/0/0
RGB: 75/119/209
HEX: #4b77d1
Usage: Accents, graphics and backgrounds
CMYK: 100/90/36/32
RGB: 11/41/88
HEX: #0b2958
Usage: Accents, graphics and backgrounds
CMYK: 66/17/0/0
RGB: 0/178/255
HEX: #00b2ff
Usage: Accents, graphics and backgrounds
CMYK: 92/56/13/0
RGB: 0/106/162
HEX: #006aa2
Usage: Accents, graphics and backgrounds
CMYK: 0/86/9/0
RGB: 249/73/144
HEX: #f94990
Usage: Accents, graphics and backgrounds
CMYK: 0/43/77/0
RGB: 254/163/79
HEX: #fea34f
Usage: Accents, graphics and backgrounds
Our main logo lockup. This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the White Primary Lockup.
Our main logo lockup. This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square in a formal way. This lockup's application will typically be for a sponsor's grid where other logos take on a square format.
The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc.
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This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
Pre-saved Target logo badges and icons used for various social networks. Please use the vector logos for any other application. These are only intended for low resolution applications.
Ready to go business card templates for Certain employees. These source files are editable, however setup requires Adobe Illustrator for updates and saving/exporting. Fonts are included.
Basic text styles used throughout our various branding, marketing and internal materials
Subtitle Large / Open Sans (20px)
Subtitle Small / Open Sans (18px)
Accent/Link Color
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