Guide & Brand Assets
Certain Brand Guide
Explore our digital brand guide for various Certain logos and brand assets. This resource will continue to grow as our new brand expands into everything from our marketing materials, our products, all the way to our internal documents.
Primary Lockup
Main Logo
Our main logo lockup. This should be the logo used for almost all of our use cases. In order to maintain the integrity of the logo, maintain a minimum clear space from other graphic elements at all times.
SECONDARY LOCKUPS
Target Logo
The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc. Do not create additional lockups from the individual elements.
SECONDARY LOCKUPS
Stacked Logo
The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square format while retaining the name of the brand. This lockup’s application will typically be for a sponsor’s grid where other logos take on a square format. Do not create additional lockups from the individual elements.
Primary Color Palette
Lanyard Blue
The primary text for bold headings and large text, also used for dark solid backgrounds (#0b2958).
Kiosk Green
Primary brand color. Draw attention to buttons, lead-in headings and represents the brand with one color (#2fb36d).
Impact Blue
Used to draw the most attention with minimal effort. Should be used for arrows, links, bullets, etc. (#2cd1cc).
Pewter
Primary brand color used in balance with other primary brand colors in icons, backgrounds and photo overlays (#84969a).
Silver
Used to create atmosphere and a softer presence for scene backgrounds and dividers. (#edeeee).
Space Grey
Mostly used for body copy and for large amounts of text (#333333).
Secondary Color Palette
Lanyard Grey
Used as a dark background alternate (#0a2e36).
Robin Egg
Used as an atmosphere alternate (#e0f3ee).
Glitter
Used as an atmosphere alternate (#e3f3fa).
Tradewind
An additional accent color to add variety and personality to the primary color palette. To be used sparingly and with thoughtful intent (#a4cAd3).
Ocean Blue
An additional accent color to add variety and personality to the primary color palette. To be used sparingly and with thoughtful intent (#1b7a91).
Impact Yellow
An additional accent color to add variety and personality to the primary color palette. To be used sparingly and with thoughtful intent (#fdfb93).
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Logo Alternates
Dark Primary Lockup
Our main logo lockup. This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the White Primary Lockup.
White Primary Lockup
Our main logo lockup. This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
White Stacked Lockup
The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square in a formal way. This lockup's application will typically be for a sponsor's grid where other logos take on a square format.
White Target Lockup
The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc.
Product Suite
Our Products
Certain Platform
Ensure a successful event from end-to-end with Certain Platform, everything you need to deliver results and create a memorable attendee experience.
Certain Touchpoint
Unlock the power of bringing people together with Certain Touchpoint, the industry’s most flexible and secure mobile event app.
Certain Event Intelligence
Analyze and visualize event data extracted from any source with event intelligence software from certain
Certain Signal
Allow your sales and marketing teams to take immediate and intelligent action on data you capture from a single event or across a series of events.
Product Suite
Product Alternates
Certain Platform
This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
Certain Platform
This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.
Certain Touchpoint
This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.
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Brand Assets
Social/App Badge
Pre-saved Target logo badges and icons used for various social networks. Please use the vector logos for any other application. These are only intended for low resolution applications.
Business Cards
Ready to go business card templates for Certain employees. These source files are editable, however setup requires Adobe Illustrator for updates and saving/exporting. Fonts are included.
Typography
Brand Text Styles
Basic text styles used throughout our various branding, marketing and internal materials
Headline Large / Raleway (38px)
Headline Medium / Raleway (34px)
Headline Small / Raleway (20px)
Subtitle Large / Open Sans (20px)
Subtitle Small / Open Sans (18px)
Accent/Link Color
Example
Event Management Software
Quickly plan, execute, and optimize your virtual, hybrid, in-person, and on-demand events using one event management system. Create fully-branded, flexible and highly interactive event experiences. Provide personalized experiences based on participant passions, interests, and needs. Drive repeating events from templates. Foster two-way communication and engagement before, during, and after your events. Capture relevant information across all events. Save time and deliver greater ROI.