Guide & Brand Assets
Certain Brand Guide
Explore our digital brand guide for various Certain logos and brand assets. This resource will continue to grow as our new brand expands into everything from our marketing materials, our products, all the way to our internal documents.

Primary Lockup
Main Logo
Our main logo lockup. This should be the logo used for almost all of our use cases. In order to maintain the integrity of the logo, maintain a minimum clear space from other graphic elements at all times.

Secondary Lockups
Target Logo
The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc. Do not create additional lockups from the individual elements.

Secondary Lockups
Stacked Logo
The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square format while retaining the name of the brand. This lockup’s application will typically be for a sponsor’s grid where other logos take on a square format. Do not create additional lockups from the individual elements.
Guide & Brand Assets
Certain Brand Guide
Explore our digital brand guide for various Certain logos and brand assets. This resource will continue to grow as our new brand expands into everything from our marketing materials, our products, all the way to our internal documents.
Primary Color Palette
Secondary Color Palette
Typography
Brand Text Styles
Basic text styles used throughout our various branding, marketing and internal materials.
Subtitle Small / Open Sans (18px)
Subtitle Large / Open Sans (20px)
Headline Small / Raleway (20px)
Headline Medium / Raleway (34px)
Headline Small / Raleway (20px)
Headline Large / Raleway (38px)
Accent/Link Color
Body Copy Lorem ipsum dolor sit amet, consectetur adipisicing elit.
Example
Event Management Software
Quickly plan, execute, and optimize your virtual, hybrid, in-person, and on-demand events using one event management system. Create fully-branded, flexible and highly interactive event experiences. Provide personalized experiences based on participant passions, interests, and needs. Drive repeating events from templates. Foster two-way communication and engagement before, during, and after your events. Capture relevant information across all events. Save time and deliver greater ROI.