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Guide & Brand Assets

Certain Brand Guide

Explore our digital brand guide for various Certain logos and brand assets. This resource will continue to grow as our new brand expands into everything from our marketing materials, our products, all the way to our internal documents.

Primary Lockup

Main Logo

Our main logo lockup. This should be the logo used for almost all of our use cases. In order to maintain the integrity of the logo, maintain a minimum clear space from other graphic elements at all times.

logo primary
logo target

SECONDARY LOCKUPS

Target Logo

The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc. Do not create additional lockups from the individual elements.

SECONDARY LOCKUPS

Stacked Logo

The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square format while retaining the name of the brand. This lockup’s application will typically be for a sponsor’s grid where other logos take on a square format. Do not create additional lockups from the individual elements.

logo stacked
hero color wheel

Primary Color Palette

Rich Black

CMYK: 75/68/67/90
RGB: 0/0/0
HEX: #000000
Usage: Headlines and body text

White

CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #ffffff
Usage: Backgrounds

Pewter

CMYK: 52/33/35/0
RGB: 132/150/154
HEX: #84969a
Usage: Background

Silver

CMYK: 4/2/2/0
RGB: 242/242/242
HEX: #f2f2f2
Usage: Headlines and body text

Sapphire

CMYK: 95/77/3/0
RGB: 32/81/159
HEX: #20519f
Usage: Accents, graphics and backgrounds

Impact Blue

CMYK: 64/0/27/0
RGB: 44/209/204
HEX: #2cd1cc
Usage: Accents, graphics and backgrounds

Kiosk Green

CMYK: 76/0/78/0
RGB: 47/179/109
HEX: #2fb36d
Usage: Accents, graphics and backgrounds

Radient Violet

CMYK: 51/51/0/0
RGB: 147/129/251
HEX: #9381fb
Usage: Accents, graphics and backgrounds

Iris Blue

CMYK: 73/53/0/0
RGB: 75/119/209
HEX: #4b77d1
Usage: Accents, graphics and backgrounds

Secondary Color Palette

Lanyard Blue

CMYK: 100/90/36/32
RGB: 11/41/88
HEX: #0b2958
Usage: Accents, graphics and backgrounds

Capri Blue

CMYK: 66/17/0/0
RGB: 0/178/255
HEX: #00b2ff
Usage: Accents, graphics and backgrounds

Cerulean

CMYK: 92/56/13/0
RGB: 0/106/162
HEX: #006aa2
Usage: Accents, graphics and backgrounds

Fuscia

CMYK: 0/86/9/0
RGB: 249/73/144
HEX: #f94990
Usage: Accents, graphics and backgrounds

Mandarin

CMYK: 0/43/77/0
RGB: 254/163/79
HEX: #fea34f
Usage: Accents, graphics and backgrounds

Download

Logo Alternates

logo download on dark

Dark Primary Lockup

Our main logo lockup. This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the White Primary Lockup.

logo download white

White Primary Lockup

Our main logo lockup. This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.

logo download white stacked

White Stacked Lockup

The stacked logo will be the least used form of the logo, but allows the logo to consolidate into a square in a formal way. This lockup's application will typically be for a sponsor's grid where other logos take on a square format.

logo download white 3

White Target Lockup

The Target is the most truncated form of the logo and can be used when an icon or more casual/minimal form is necessary. It will act as our mascot and can be used on various branding/marketing elements like t-shirts, social media badges, etc.

Product Suite

Our Products

thumb platform

Certain Platform

Ensure a successful event from end-to-end with Certain Platform, everything you need to deliver results and create a memorable attendee experience.

thumb touchpoint

Certain Touchpoint

Unlock the power of bringing people together with Certain Touchpoint, the industry’s most flexible and secure mobile event app.

thumb event intelligence

Certain Event Intelligence

Analyze and visualize event data extracted from any source with event intelligence software from certain

thumb signal

Certain Signal

Allow your sales and marketing teams to take immediate and intelligent action on data you capture from a single event or across a series of events.

Product Suite

Product Alternates

thumb platform half

Certain Platform

This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.

thumb platform white

Certain Platform

This should be the logo used when needed on a dark background and more contrast is needed on a dark or busy background.

thumb touchpoint half

Certain Touchpoint

This should be the logo used when needed on a dark background. If more contrast is needed on a dark or busy background, use the all white version.

Download

Brand Assets

logo download badge

Social/App Badge

Pre-saved Target logo badges and icons used for various social networks. Please use the vector logos for any other application. These are only intended for low resolution applications.

business cards

Business Cards

Ready to go business card templates for Certain employees. These source files are editable, however setup requires Adobe Illustrator for updates and saving/exporting. Fonts are included.

Typography

Brand Text Styles

Basic text styles used throughout our various branding, marketing and internal materials

Headline Large / Raleway (38px)

Headline Medium / Raleway (34px)

Headline Small / Raleway (20px)

Subtitle Large / Open Sans (20px)

Subtitle Small / Open Sans (18px)

Accent/Link Color

Body Copy Lorem ipsum dolor sit amet, consectetur adipisicing elit.

Example

Event Management Software

Quickly plan, execute, and optimize your virtual, hybrid, in-person, and on-demand events using one event management system. Create fully-branded, flexible and highly interactive event experiences. Provide personalized experiences based on participant passions, interests, and needs. Drive repeating events from templates. Foster two-way communication and engagement before, during, and after your events. Capture relevant information across all events. Save time and deliver greater ROI.

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