Certain Signal

Turn Event Data into Real-Time Revenue Acceleration

Certain Signal seamlessly orchestrates event data flows between event management systems and your mar-tech stack. Signal streamlines workflows to simplify event registration and management, turning every event interaction into curated, actionable buying signals that instantly fuel marketing and sales.

Enterprise-Grade Data Orchestration

The Event Data Orchestration Engine

Certain Signal streamlines event creation, registration, and data enrichment to deliver more personalized attendee experiences. It tracks every interaction and orchestrates a continuous flow of intelligent, buyer-ready signals, turning fragmented touchpoints into real-time, actionable data streams.

Standardized, Ready-to-Use Data

Signal automatically cleans, enriches, and maps event data from and to any source, delivering consistent records, richer profiles, and actionable insights across your marketing ecosystem. It orchestrates workflows with event solutions like webinar platforms and lead capture systems, creating a seamless attendee experience without the hassle of building or maintaining point integrations.

Built for Scale and Flexibility

Whether you are managing thousands of field events or global, multi-language events, Signal is designed to handle complex data flows and large-scale integrations. It scales effortlessly as your systems grow, maintaining speed, data quality, and compliance. Built as a self-healing platform, it automatically monitors and reprocesses failed transactions.

Accelerate Sales with Event Intelligence

Instant Activation of Buyer Intent

Capture and act on attendee interests the moment they occur. Signal enables instant triggers and personalized outreach before attendees even leave your event: message your executives, create follow-ups in your CRM, add an attendee to a marketing campaign, and pass critical intent information for better attendee personalization.

Higher-Quality Leads & Lead Scoring

Feed your CRM, CDP, and marketing automation systems with enriched, standardized demographic, behavioral and intent data, so algorithms can score and prioritize high-value leads. Signal processes attendee engagement data on the fly and turns it into valuable intent data: at registration, check-in, within polls and surveys, while browsing your sessions, visiting exhibitors’ booths, and more!

Faster Sales Cycle

Follow up on leads in minutes, not days, and connect with high-intent attendees before they leave your events. With clean, actionable data available across your stack, sales teams and executives engage faster and with context-rich insights, making marketing handoffs seamless and accelerating measurable outcomes from your event programs.

Measurable ROI

Understand exactly which events, sessions, and interactions drive pipeline. Signal ensures event engagement data directly fuels attribution models and campaign analytics, so pipeline and revenue are traced back to specific actions at events. Signal also helps increase and accelerate pipeline by generating actionable buying signals and helping sales and marketing teams act before the event ends.

Intelligent Event Management

Connect Any Application

Integrate CRMs, marketing automation, webinar and event tech solutions, in-house data stores, and more. Signal connects every event data source through intelligent workflows, eliminating silos and ensuring continuous data flow. Choose from a rich set of connectivity options, including webhooks, REST APIs, scheduled data fetches, Amazon S3, and a variety of pre-built connectors and mappings.

Automate Flows Across the Event Lifecycle

From registration triggers to post-event content downloads, Signal automates every step of the journey, such as inviting or registering attendees from your CRM or email campaigns, enriching attendee profiles, or launching campaigns based on attendee types and status. Dynamic synchronization ensures that attendee actions instantly update across your tech stack, and supports creation, deletion, and updating of records. Workflows can be created once and shared across multiple events.

Scale with Confidence

Manage thousands of event data transactions per minute for near real-time updates and actions. Signal keeps every connection reliable, compliant, secure and high performing at enterprise scale. Self-healing capabilities automatically retry failed data flows due to failed connections and rate limits. Rich dashboards and activity feeds keep you informed of transaction volume and activity details. For persistent issues, Signal provides powerful troubleshooting tools to resolve connectivity problems and mapping issues.

Balancing Power and Ease of Use

Connectors Setup

Pre-built and custom connectors for CRMs, Marketing Automation, and Event tech
Streamlined data mapping and transformation workflows

Visual Flow Builder

No-code mapping and transformation of data objects across systems
No-code design and deployment of multi-point data flows

Monitoring & Self-Healing

Automatic retries for failed connections due to intermittent issues
Dashboard and troubleshooting of data flow health and performance

Governance & Compliance

Maintain data integrity and compliance across all systems
Enterprise-grade access control and audit trails keep your data protected and transparent.

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The Backbone for a Connected Event Ecosystem

Certain Signal powers a unified event intelligence environment, seamlessly integrating with Certain’s product suite and your mar-tech ecosystem.

Integration with Certain’s Event Management Product Suite

Event Management Platform

Powers end-to-end execution of event programs from registration to post-event analytics — all in one unified, scalable system.

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Touchpoint Mobile App

Delivers personalized experiences for attendees that drive engagement and attendee satisfaction while capturing rich, actionable engagement data.

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Event Intelligence

Transforms data into actionable insights for marketers and event planners, helping measure impact, improve future events, and increase ROI.

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Integration with Leading Event and Martech Apps

Extend the power of Signal with plug-and-play integrations into your existing CRM, Marketing Automation Platforms, best-of-breed event solutions, data marts and analytics tools.

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