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Insights and Reporting Capabilities

Operational Reporting and Strategic Event Intelligence Together

Get the reports teams rely on every day and the intelligence leaders need to track ROI and improve performance at scale. From real-time dashboards embedded across our products to Certain Event Intelligence, our purpose-built event datamart, you can run your events end-to-end, track attendee engagement, measure ROI, uncover buying signals, and continuously optimize all your event programs.

Certain Insights Reporting Hero

A Unified View of Your Events for Smarter Decisions

Modern event programs span multiple formats, tools, and touchpoints. Certain helps you connect the dots with state-of-the-art application-level reporting and an intelligence solution designed to unify event data across your full event ecosystem.

App Reporting

With Certain, you can:

  • Track end-to-end event performance: registrations, sessions, speakers, payments, and CE credits
  • Understand attendee behavior and preferences across engagement journeys
  • Ensure compliance with audit-ready operational reporting
  • Quantify event impact for executives and revenue teams
  • Optimize future programs using benchmarks and behavioral trends

Reporting for Every Event. Intelligence for Your Entire Program.

Certain offers two complementary layers of reporting and intelligence so your teams can measure performance at every stage, understand what is driving results, and demonstrate business impact, from individual events to your full portfolio.

Application-Level Reporting

Monitor the pulse of your events with deep-dive analytics built directly into the Certain platform and solutions. Real-time dashboards and highly customizable reporting help you stay on top of performance, adjust quickly, and keep stakeholders aligned on the metrics that matter most.

Curated Event Datamart

Certain Event Intelligence is an intelligence solution built on a curated event datamart. It brings together data from Certain and other sources to deliver deeper dashboards, cross-event trends, and high-impact insights for program planning and executive reporting.

Actionable Reporting Across the Certain Platform

Each Certain solution includes reporting designed for the workflows of that product and the teams running it. You can answer key questions quickly and share results with stakeholders.

Certain Events

Give stakeholders timely updates, track performance throughout the lifecycle, and quickly adapt when registration or attendance trends shift.

  • Custom, actionable reports for registrations and logistics
  • Real-time Event Dashboards for key metrics
  • Detailed email analytics for transactional and promotional messages
  • Secure, tokenized reports accessible via external links (no login)

Certain Touchpoint

Certain Touchpoint provides insight into attendee interactions and engagement across key touchpoints, helping teams understand what drives participation and outcomes.

  • Engagement reporting across journeys and touchpoints
  • Visibility into interaction patterns
  • Insight into which touchpoints drive participation and engagement

Certain Event Advisor

Optimize attendee experiences and measure how personalization supports engagement and outcomes.

  • Analytics for recommendations served to attendees
  • Acceptance rate and engagement trends
  • Insight into what drives attendee action

Certain Signal

Certain Signal helps teams monitor how data is moving and performing across their martech ecosystem, so reporting and dashboards stay accurate and reliable..

  • Monitoring of inbound and outbound data flow processed
  • Performance visibility and retries tracking
  • Operational assurance and reliability insights

Intelligence Built on a Curated Event Datamart

Move from reporting what happened to understanding what’s driving performance, and what to do next. Certain Event Intelligence is an off-the-shelf intelligence solution designed for event organizations that need deeper insights across programs, regions, and event types.

With Certain Event Intelligence, teams can:

  • Use pre-built, configurable single-event dashboards for deeper performance insights
  • Roll up results with multi-event dashboards across time, regions, and formats
  • Identify trends and patterns in engagement, attendance, and outcomes
  • Deliver executive-ready reporting that clearly communicates impact, and ROI
AE engage data to intent data

Insights for Every Role

For Event Managers

  • Monitor registrations, sessions, attendance, and fees with real-time event dashboards
  • Identify trends early and adjust communications or planning based on performance
  • Share live, tokenized reports with stakeholders and teams (no login required)

For Event Marketing

  • Measure transactional and promotional email performance
  • See engagement patterns across touchpoints and journeys to learn what drives participation
  • Use clear reporting to optimize engagement strategies for future events

For Leadership

  • Prove ROI across multiple events and regions
  • Benchmark performance and identify growth opportunities
  • Deliver C-suite visibility with CRM-integrated metrics
2026 winter user adoption

“Certain’s reporting capabilities are impressively robust. We can quickly generate reports and share live report links with others. The change report is our favorite feature.”

– Event Manager

Turn Event Data into Decisions

Event leads can look the same on paper—but engagement tells a different story.

In our webinar on demand, “Your Events Are Talking. Are You Listening?” we walk you through how to:

✅ Detect buying intent from session behavior
✅ Prioritize the right leads
✅ Give sales a clear action path

Get Started with Certain Now

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