As we make our way through what can best be described as a truly uncertain spring events season, one thing is becoming clear to many of us: we miss getting
To say that a lot has happened in the course of the past few months that has changed the global landscape is a bit of an understatement. For most of
Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of
In 1994, Dr. Ivan Misner, founder of Business Network International (BNI) and “Father of Modern Networking”, defined networking as “The process of developing and using your contacts to increase your
Marketers today have the ability to communicate quick and often, with any and all customers and targets. Whether that communication happens via email, mobile, the web, ads, social media… marketers
In this installment of our Event Expert Series, Becky Fittro, Manager of the Certain Touchpoint Account Management team, is going to get personal: She’s talking personalization.
A little friendly competition goes a long way to encourage participation at events. Gamification in your mobile event app is fun for meeting-goers, but at its core is a great
Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year
Personalization is infiltrating every aspect of day-to-day life through the form of automated customization. From smart speakers elevating morning routines to connected cars equipped with virtual assistants, it’s clear that
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With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In
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