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Event Demand Generation

Turn events into revenue

Events are a great source of high quality leads. But to see the greatest return on your event investment, your content must be relevant, timely and cater to your audience. Certain allows you to create highly personalized attendee experiences that lead to greater engagement and hot opportunities.

Why Certain?

Generate higher quality leads from your events

Certain allows you to capture greater leads while automating the flow to fuel your marketing and sales campaigns


Convert More

See a greater ROI from your events with higher conversions through the funnel

Not every event lead is created equal. With Certain, you can personalize the attendee experience leading to greater engagement that converts faster through your funnel.

  • Send relevant offers pre, during and post event based on attendee engagement
  • Fully automate the capture and flow of leads to fuel your marketing and sales campaigns through our native integrations
  • Capture attendee insights including session interest and attendance, demo views, and meetings with sales

Lead Scoring

Enhance your lead scoring with interest-based activity

Use Certain to capture more interest-based data from your events so you can improve your lead scoring and provide actionable insights to sales and marketing.

  • Use registration questions and session participation to gauge interests
  • See how attendees answered in-event surveys and polls
  • Understand who attendees met with and incorporate into the lead score


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