Getting the C-Suite on Board with Your Events Strategy
Research shows the C-Suite is more and more involved in day-to-day decision-making, and events strategy buy-in is more important than ever. Download the guide to get advice on selling to the c-suite.
Featured Snippet
Events have come a long way over the past two decades – from paper check-in and manual exporting of registrant lists, to leveraging fully-integrated, cross-channel event and marketing automation systems that capture rich attendee data and launch personalized follow-up campaigns.
At the same time, event technology has progressed and the stakes have been raised. Recent research shows the C-Suite is becoming more involved in the day-to-day decision-making of technology initiatives and digital transformation efforts. CMOs, specifically, have been tasked with
driving new technology initiatives and making businesses’ interactions with customers “more human.”
More About Getting the C-Suite on Board with Your Events Strategy
Events have come a long way over the past two decades – from paper check-in and manual exporting of registrant lists, to leveraging fully-integrated, cross-channel event and marketing automation systems that capture rich attendee data and launch personalized follow-up campaigns. As event automation technology progresses, the stakes have been raised for event marketers.
This eBook will offer readers insightful data on:
- The changing involvement of the C-Suite in corporate event planning
- Top tips and tricks on how to prove ROI from events
- How events will evolve over the next year
- How event marketing strategies will shift in 2020
Get the Must-Have Guide for Every Event Marketer Today
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