How to Accelerate Sales and Grow Pipeline with Events

While events have always played a role in the demand generation arsenal, they are now more important than ever. Download this guide, and you will find out why they are the go-to tactic for demand generation marketers, and what you can do to ensure their success.

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Demand generation isn’t easy. If you’re reading this guide, chances are you already know that. While you may know demand generation isn’t easy, you may not realize the game is actually getting harder. Yes, you read correctly. Here are just a few recent statistics that should give all of us in demand generation cause for pause.

According to HubSpot’s 2015 Demand Generation Benchmark Report, 70% of leads fail to convert into sales. 70% fail to convert. Gulp.

More About How to Accelerate Sales and Grow Pipeline with Events

How can you generate higher quality leads? The answer is simple – events. While events have always played a role in the demand generation arsenal, they are now more important than ever.

Download this guide, and you will find out why they are the go-to tactic for demand generation marketers, and what you can do to ensure their success.

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