The 2020 State Of Event Marketing

There is no doubt that events will never be the same. As we entered into the 2020 event marketing season earlier this year, marketers already had an indication that the landscape as they knew it was in for a significant change. However, none of us could have predicted the sheer amount of upheaval the industry has undergone since then.

To better understand and identify the current state of B2B event marketing, Certain conducted a survey during the summer of 2020. The responses come from 265 B2B professionals who possess a level of decision-making in their company’s hosted events from organizations that range from SMB to large enterprise.

The following results demonstrate the impact of COVID-19 on corporate events – offering a glimpse into what the future of events will look like in 2020 and beyond.