With the influx of AI-powered event data generated from attendees, the need for clear, strategic event goals has never been greater. Recently, more than half of marketers admitted they fail
According to the Forrester 2024 State of B2B Events Survey, 95% of respondents prioritize better ROI measurement, making data and analytics a top priority for event marketers. Yet extracting maximum
When it comes to event marketing, engaging with prospects and customers hinges on whether or not your event content actually resonates with your attendees. The content you provide plays a
Creating a successful B2B event strategy is no small feat. Event marketers face the challenge of not only creating exceptional events, but also ensuring that each event leaves a lasting
Events play a crucial role in B2B marketing, but despite the unique value that event data provides, they often end up siloed and underutilized. By connecting events to your broader
Harnessing the Power of Event Data: Key Points From Our Webinar Webinars are a rich source of valuable insights, and ours was no different. In our recent session, we explored
As marketers delve into the endless possibilities artificial intelligence (AI) offers to enhance their efforts, new advances in conversational AI are reshaping how extensive amounts of event data are interpreted
There’s a reason why 80% of marketers report that live events play a major role in their overall business success: events are an exceptional way to get to know your
Research indicates that roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are
Recent studies by Forrester reveal that 55% of marketers admit to falling short in fully leveraging zero and first-party data gleaned from their events. This underscores an ongoing challenge –
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