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Published in Event Automation category on (06/01/2016)

The Ultimate Marketing Automation Guide For Generating Revenue from Events

What if you could present your CEO with a marketing guide that not only explains the importance of marketing automation in the tech stack, but also how to use event technology and marketing automation to increase revenue? What could you do with your time if you could spend less of it defending why events are an integral part of your marketing strategy, and could focus more on how to produce events that will increase your pipeline and grow revenue? (Read More)

Published in Demand Generation category on (05/27/2016)

What Is Data-Driven Marketing and How Does It Improve Your Event ROI?

What is data-driven marketing, how can event marketers effectively use it to drive conversions, and why does it matter? For decades marketers were forced to launch campaigns while blindly relying on gut instinct and hoping for the best. That all changed with the digitization of business and an increasingly demanding and digitally connected consumer. Now more than ever, there is a greater urgency to develop data-driven marketing campaigns as organizations have come under increasing pressure to deliver results or ROI for their marketing spend. To be successful in this landscape, a modern marketing campaign must integrate a range of intelligent approaches to identify customers, segment, measure results, analyze data and build upon feedback in real time. (Read More)

Published in Sales and Marketing category on (02/13/2016)

#MKTGPOV Twitter Chat: Increase Your Sales Pipeline and Bring Home the Bacon with Events with Matt Heinz

For the last fifteen years, Matt Heinz has developed 2 specialties: bringing home the bacon from events and perfecting his recipe for the best bacon this side of the Mississippi. Not to be a ham, but his bacon brings all the prospects to the yard, no lie. So we’re excited to be teaming up with Matt for our #MKTGPOV Twitter Chat: Increase Your Sales Pipeline and Bring Home the Bacon with Events with Matt Heinz on Thursday, February 18th, at 10 a.m. PST, 12 p.m. CST or 1:00 pm EST to talk tricks and tips for how to come up with the most delicious marketing and sales strategies that’ll entice your prospects. (Read More)