Skip to main content icon-grid-exampleicon-social-gpluslogologo-symbolui-arrow-dropdownui-arrow-leftui-arrow-rightui-nav-closeui-icon-menu

Certain Blog

Displaying posts from Personalization category

Filter Categories

Published in Event Ideas category on (12/16/2016)

Event Swag Ideas That’ll Wow Your Prospects

Having the best swag at any event is crucial to get attendees to visit your booth and convert them into potential customers. When you attend events, you’ll notice that companies who bring  alluring swag are swarmed by attendees and companies who bring uninspired swag are ignored and fade quietly into the background. Make sure you cut through the noise at your next event by understanding what separates good swag from lackluster swag so you can bring your swag A-game! (Read More)

Published in Personalization category on (12/09/2016)

The Ultimate Guide for Marketing Gifts

It’s the holiday season, which means you’re probably struggling to find thank you presents and thoughtful marketing gifts that show your team that you care. Last minute gift shopping is common, but the hardest part about gift shopping is finding that perfect gift that is both thoughtful and breathtaking, right? (Read More)

Published in Demand Generation category on (05/16/2016)

How to Optimize Buyer Engagement with Personalized Lead Scoring

I just returned from Marketo Summit 2016 in Las Vegas. This wasn’t my first tour of duty, so I was pretty much expecting all of the usual suspects to deliver nuggets of wisdom—especially by marketing giants like Sanjay Dholakia, CMO of Marketo. And I wasn’t disappointed. However, I was looking for that rare session or two that is both groundbreaking and helpful. I finally found what I was looking for when  I stumbled into Jamie Gutfreund’s keynote on lead scoring, buyer engagement, and Generation Z, which was like a much-needed shot of espresso. (Read More)