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Certain Blog

Displaying posts from Event Spend category

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Published in Demand Generation category on (09/30/2016)

Event Marketing Metrics You Should Review For Successful Events

As a Product Manager at Certain, I realize the importance of marketing metrics, key performance indicators (KPIs), and how to measure successful events. In high-performing marketing teams, success is not measured by lead volume, but by lead quality. So marketers are not only tasked with crafting quality content, but in honing in on their unique persona-set, capturing data that provides marketers with the information that they need to send out personalized follow-up campaigns, and then ensuring that this data is tracked, leveraged, and most importantly, delivers results. (Read More)

Published in Event Ideas category on (08/25/2016)

50 Standout Event Technology Statistics

In today’s digital world, leveraging data gathered from event technology (like statistics) is the key to achieving higher ROI. Marketers can utilize new trends in event technology, like event apps and event automation, to increase attendee engagement, collect rich attendee data, and provide attendees with what they desire: an informative and enjoyable user experience. (Read More)

Published in Engagement category on (11/23/2015)

Thank You for Inspiring Us: 4 Customer Appreciation Tips

We want to thank you for inspiring us to create better products and helping us reach for a brighter future. We hope that all of our customers grow with us, that we provide outstanding customer experiences, and we want to wish you all a happy holiday. (Read More)