It’s 2019, and we can bet this year’s event scene will be bigger and better than ever before. The possibilities seem limitless when it comes to companies experimenting with new
While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out
A successful event starts long before the day of, with the marketing that will drive attendance, engagement and brand awareness. How far in advance that promotion needs to happen depends
With fall events planning in full swing, now is the time for marketers to reflect on the many keynotes and overarching themes that they absorbed over the 2018 spring events
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018.
The go-live date for upcoming European General Data Protection Regulation (GDPR) is right around the corner. After May 25th, U.S. event marketers will be expected to know how this will
In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re
In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead,
Marketing campaigns generally conclude with the same question: was it worth it from a return on investment (ROI) standpoint? What seems straightforward can often be a tricky thing to figure
A few weeks ago at the MarTech Conference in San Francisco, Scott Brinker presented the Stackie and Hackie Awards – the conference’s annual awards program for the best marketing
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