Hybrid events are becoming increasingly popular, and it’s no wonder why! They can bring you new leads, convert your prospects into paying customers and add value to your brand’s reputation.
Event marketers and organizers are working hard to earn the trust, attention, and preference of attendees, sponsors, and vendors. Event brand has come to the forefront as a way to
Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable
If 2020 was the year that virtual events grew in prominence, 2021 is no doubt going to be the year that marketers take these digital experiences to the next level.
With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year
Marketing has evolved to become the voice of the customer, business strategy and growth. The CMO role itself is expanding to encompass the roles of chief experience officers, chief growth
When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added,
2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s
It’s official: spring is in the air. It’s that glorious time of year when all the clutter that has built up over the months gets the much-needed attention it deserves.
This year, Certain launched our first ever awards program to recognize the achievements of event marketing professionals. With The Certain Event Marketing Awards, we asked members of the events community
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