Marketing has evolved to become the voice of the customer, business strategy and growth. The CMO role itself is expanding to encompass the roles of chief experience officers, chief growth
When we talk about the importance of data and a smart technology strategy, it’s typically tied to proving the value of event spend. But with this strategic know-how comes added,
2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s
It’s official: spring is in the air. It’s that glorious time of year when all the clutter that has built up over the months gets the much-needed attention it deserves.
This year, Certain launched our first ever awards program to recognize the achievements of event marketing professionals. With The Certain Event Marketing Awards, we asked members of the events community
It’s 2019, and we can bet this year’s event scene will be bigger and better than ever before. The possibilities seem limitless when it comes to companies experimenting with new
While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out
A successful event starts long before the day of, with the marketing that will drive attendance, engagement and brand awareness. How far in advance that promotion needs to happen depends
With fall events planning in full swing, now is the time for marketers to reflect on the many keynotes and overarching themes that they absorbed over the 2018 spring events
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018.
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