Engaged attendees are 174% more likely to say they gained valuable insights from an event, according to EventMB. For marketers and event planners, audience engagement isn’t just a nice-to-have—it’s the
Research indicates that roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are
Picture this: you’re an event planner sitting in your weekly status meeting, when suddenly your team looks over to you and tells you that they have a client who needs
With all of the uncertainty and turmoil around COVID-19 and its impact on both the global economy and events industry, Certain has been moving quickly to offer a solution to
Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully
In December, Certain launched our series of the most entertaining event offsites around the nation’s top conference destinations. We kicked things off with Las Vegas – a major event location
Like all good things, events have changed. Conferences are no longer just about what happens onstage; these days, event attendees expect to be entertained, wined and dined. What goes on
With over 75 distinct neighborhoods in Chicago, The Windy City is one of the U.S.’s most diverse and exciting places in terms of history, sports, arts and culture. Whether it’s
From its inception, San Francisco has drawn an eclectic mix of risk-takers who together have helped shape its cultural landscape. Beginning with the gold rush, continuing through the Summer of
Located just east of the Rocky Mountains, the Mile High City has gained itself a new nickname in recent years: The Silicon Mountain. The low cost of living and high
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