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social media

Published in Content Marketing category on (05/11/2020)

Using Social Media to Increase Engagement at Digital Events

This new decade of events may not be what we had in mind, but with our world being more virtual than ever, social media can make a huge difference in the way we stay connected. With many companies transitioning to digital events, platforms like Instagram or Twitter can completely influence the way attendees are virtually […] (Read More)

Blog Ann Handley Q&A

Published in Content Marketing category on (07/05/2018)

Leveraging Tech to Create Meaningful Connections: Q&A with Ann Handley, Part 1

Technology is often understood as a double-edged sword. While it has introduced once impossible advancements and innovation across industries, smarter technology also means higher expectations than ever before from customers. And events are no different.  For businesses and marketers, specifically, what this means is we have to become savvier when it comes to how we […] (Read More)

Blog Data Driven Results

Published in Business Value category on (03/15/2018)

Data Driven Business Results: The Key for CMO Success in the C-Suite

Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […] (Read More)