It’s no secret that in-person events play an increasingly significant role in a company’s marketing strategy, both in terms of increasing brand awareness and maximizing pipeline. Companies are recognizing and
Bringing the right people together can be powerful, which is one of the many reasons we see in-person events on the rise in 2018. Think of it: you have customers
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018.
With the Spring event season upon us, news affecting marketers on technology and trends is even more abundant. In an effort to make sense of all of the new technology
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